"Joanne is a gifted writer with the ability and determination to get to the heart of the story / issue."

- Leanne Perreault, Administrative Officer, University of Waterloo Stratford Campus

I hope you've noticed that most of this website is about you, and the opportunities you have to rev up communication with your customers, donors and staff.

But since you've clicked on a tab that says "About Joanne," I figure you might want to know a bit more about me. So here goes.

Like most writers, I discovered my calling shortly after I figured out how to read.

Unfortunately, I never wanted to write novels. They were too long, too complex, and, frankly, I'd rather be reading them than agonizing over plot points.

Neither did I want to become a journalist. Which was the other career choice open (sort of) to intelligent literary women in the late 1970s.
Eventually I discovered the perfect fit for my skills, interests and passions: copywriting.

World-class on-the-job training in marketing and fundraising

I gained most of my marketing and fundraising chops at the Stratford Shakespeare Festival. For them I wrote a decade of fundraising campaigns,


direct mail packages, grant applications, internal communications, advertorials, and a well-loved internal staff news-letter.

In 2009 I developed and created content for a customer/donor eNewsletter – a project that raised over $80K in incremental sales and donation revenue in its first six months.

Since then I've written for arts organizations, music festivals, public television, health-care charities, consultants, life coaches and more – including the world's premier polar-adventure travel company.

Now I'm ready to work for you.

Whatever your communication needs – web content, direct mail, email, newsletters, campaign materials, corporate communications, B2B or B2C marketing materials – I can provide creative ideas, superb strategy and whip‑smart copy, on time and on budget.

Oh, and I'm fun to work with too.

Go ahead. Take advantage of my years of learning and experience. Call today for a free estimate on your next project.